Nike Paris Flagship 2022-2024
Worked to establish a new strategic direction for Nike stores leading them into the future with a more unified and consistent experience for consumers globally.
- Partnered with cross-functional partners to review the Paris flagship store and make strategic upgrades ahead of the Olympics in 2024
- Reviewed the consumer journey to update store experiences and drive impact through increased sales in apparel and sportswear footwear
- Created a detailed toolkit to communicate the new retail marketing strategy clearly with marketing teams and executional team members
- Partnered cross-functionally to create two new Always On storytelling walls to showcase the best of Nike Global Football and Women’s stories
Adidas SS20 - REIMAGINE SPORT
Our goal for this campaign was to showcase women who were changing the stereotype of what sport is and what sport looks like. We shot a total of 7 model/athletes all showing their individual sport and what “Reimagine Sport” means to them.
WHAT I MANAGED
- Briefed the retail creative and production agencies with the campaign details and worked with them throughout the design process to keep project in line with campaign vision
- Managed the timeline and kept the project moving forward for a final deliver that met company deadlines
- Coordinated with internal teams to make sure the end result would meet the needs of all markets, or could be adapted
Adidas FW20 - SUPPORT FOR EVERY SPORT
This campaign was designed to help every woman find something they can see themselves in. We intentionally cast every day women being active in their own way, and we shot them in their communities where they feel most supported.
WHAT I MANAGED
- Briefed the agency, Intermarketing, on our vision for the campaign and met with them weekly to keep on track
- Chose all imagery and worked with agency to get correct crops for each area of the store
- Created new staff training guides featuring products and new features
